The services offered at Primal Strength & Performance will help you reach optimal performance and achieve your sport and health goals.
Memberships & Services
Services that maximize your strength & performance
Muscle Activation Techniques
Improve muscle function and reduce tension with Muscle Activation Techniques (MAT). Memberships will include discounted MAT services.
Primal Coaching Package
​Get 24/7 access to a state-of-the-art facility, monthly programming and in-person coaching during coaching hours plus discounted bodywork services at one affordable rate.
Personal Coaching Sessions
Personal coaching from world-class coaches, giving you the guidance you need for safe and efficient lifting geared towards your specific body mechanics.
Day Pass
$20
One time entry into Primal Strength & Performance during staffed hours.
Punch Card
$80
Buy 5 day passes, get two free. No expiration. Access during staffed hours
$75 Membership
$75
No contract membership with a $75 initiation fee. 24/7 Access
$85 Membership
$85
No contract membership with a $15 initiation fee. 24/7 Access
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75 Minute Massage
$187.50
Reduced member rate: $125
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30 Minute Bodywork
$75
Massage
Reduced member rate: $50
60 Minute Bodywork
$150
MAT or Massage
Reduced member rate: $100
90 Minute MAT
$225
MAT
Reduced member rate: $150
Weekend Membership
$85
No contract with a $15 initiation fee. 24 hour access Saturday & Sunday. Discounted $10 day pass on weekdays.
Primal Coaching Package
$325
24/7 membership plus coaching and programming. For intermediate to experienced lifters.
What is Muscle Activation Techniques?
Improve muscle function while reducing joint pain and tension
MAT is a form of manual therapy that addresses muscular tightness by improving neuromuscular weakness. Because of stress, trauma, or inflammation, the contractile abilities of muscles will diminish causing muscle weakness. This muscle weakness will cause symptoms of joint instability, muscle tension and pain. Tight muscles and pain tells us that something is wrong, and we use MAT to identify weakness and activate muscles to improve strength and contractile ability. Once your weakness has been addressed, your joints will feel more stable, your tension will reduce, and your pain will subside.
The Primal Coaching Package
Get the guidance you need to reach your strength & performance goals
The Primal Coaching Package is a unique service not offered by any strength training gym in town. The package includes 24/7 access to a state-of-the-art facility, monthly programming and in-person coaching during on-staff hours plus discounted MAT services. Attend coaching alongside other lifters like you, giving you community and coaching at an affordable rate.